SON OF A PHARAOH
JOOPITER -- SON OF A PHARAOH
A debut auction from Pharrell Williams that reframed collecting around culture, provenance, and story.
DISCOVER
AUCTIONS
Timeline
From Archive to Auction
Five moments that led to the debut sale.
Explore Full History
2020
Pharrell inventories his archive during lockdown and conceives JOOPITER to “transmute” personal artifacts into new chapters.
October 2022
Digital-first auction + editorial platform goes live with Son of a Pharaoh as the debut sale.
Mid-Oct 2022
Eventure produces a three-day SoHo show presenting the lots in a museum-style installation.
Oct 20, 2022
Son of a Pharaoh goes live online with a 52-lot catalog.
Nov 1, 2022
Auction totals $5.25M (strong sell-through); a portion of proceeds benefits Black Ambition.
Artifacts
Curated Lots
Three pieces that capture cultural innovation and personal style.
Beginnings
Behind the Artifacts
How Pharrell’s personal archive became JOOPITER’s debut auction.
