Built on the DW-6900 workhorse, this collaboration lifts a cult utility watch into the realm of sculpture. Jacob & Co. recasts the familiar triple-eye G-Shock in 14K yellow gold, then hand-sets a field of yellow, cognac, and black diamonds that wrap the bezel, lugs, and pushers with precise stone alignment so the display remains legible and the buttons feel deliberate. BAPE branding punctuates the dial and the caseback carries a diamond-studded caricature of Pharrell from In My Mind, a playful signature that turns the watch into personal artwork. The quartz movement keeps its stopwatch, alarm, and EL backlight, while the jeweled case shifts the piece from daily beater to gallery object. From Pharrell Williams’ archive, it captures an early-2000s tipping point when hip-hop, streetwear, and high jewelry converged. The result is a cultural time capsule with the grit of a G-Shock, the graphic language of BAPE, and the craftsmanship of Jacob & Co., designed to be worn sparingly, displayed proudly, and remembered as a defining crossover.