JOOPITER PROVENANCE
JOOPITER began when Pharrell audited years of personal archives and realized the stories deserved a public life. In 2022 he launched a digital-first auction platform that pairs editorial context with bidding, debuting with Son of a Pharaoh. A portion of proceeds benefits Black Ambition.
Critical acclaim
Launch coverage highlighted JOOPITER’s blend of museum-style storytelling and commerce, and the debut catalog of 50+ lots from Pharrell’s archive.
Industry recognition
The platform introduced a modern, creator-led model for cultural artifacts and quickly drew heavy demand at launch.
Global perspective
Subsequent sales and pop-ups showed JOOPITER’s reach across fashion, music, and design audiences worldwide.
Journey
Mapping the cultural landscape of JOOPITER
A visual chronicle of moments that define our collective narrative. Each milestone represents a turning point in cultural expression.
2020
Pharrell inventories his personal archive and sketches a platform where stories travel with objects.
October 2022
A museum-style SoHo installation introduces the debut catalog; online bidding for Son of a Pharaoh opens.
Nov 1, 2022
Auction closes at $5.25M with a portion to Black Ambition, setting the model for future JOOPITER sales.
Guide
Auction Insights for Collectors
Navigate the intricate world of cultural artifact acquisition.
Understanding estimates
Pricing that reflects cultural and artistic value.
Reserve price explained
The minimum threshold for securing a remarkable piece.
Bidding steps and participation
How bidding shapes the acquisition process.
Buyer's premium insights
Understanding costs in cultural transactions.
Backstory
Before the Auction
How a private archive and a small team became JOOPITER’s debut.
DISCOVER
AUCTIONS