Son of a Pharaoh Exhibition
A museum-style preview in SoHo introduced Pharrell Williams’ inaugural JOOPITER sale before bidding opened online. Produced with Eventure, the three-day show combined low, violet lighting, vitrines, and label copy that framed each object as cultural evidence.
Culture over category
JOOPITER treats objects as cultural artifacts first and luxury goods second. Listings emphasize influence, authorship, and context so value is grounded in story, not just materials.
Transparent bidding
Estimates, reserve status, increments, and buyer’s premium surface early. A compact fee note or calculator at lot level keeps totals clear before you commit.
Hybrid preview model
A museum-style SoHo installation precedes the online window. In-person craft details build trust while digital access invites a global audience.
Editorial-led listings
Every lot pairs concise storytelling with specs: origin, collaborators, key press moments, and why it matters now. Clear copy reduces uncertainty and helps bidders understand significance quickly.
Exhibition Gallery
Visual moments from the SoHo preview
Backstory
Before the Lights
A personal archive, a tight team, and a clear idea, follow the path that led to JOOPITER and this debut exhibition.
DISCOVER
AUCTIONS